Projects
Discretion is the be-all and end-all.
Many customers do not want to be named publicly. That’s why I’m omitting client names altogether and mentioning a few select examples of what I do or have done for them. For further information and questions, please do not hesitate to contact me.
Communication -
Realize your potential
Team -
Foster effective collaboration and communication in your teams
Change -
Get your employees on board and involved
Risks -
Defuse your reputation risks
Strategy -
Align your communication with business goals
Communication
Federal Office: Effective Communication Project
- Problem
Services and publications of the Federal Office as a high-quality contribution to the internal administrative and public discourse were too little perceived
- Action
Preparation of as-is analysis as well as workshop-based development of target definition, thrusts and measures with the client's project team
- Result
Concrete measures derived for more impact of communication (e.g. social media concept, simplify publications)
Federal Department: Potential Analysis Media Relations
- Problem
The topics and contents of the department were received too little and partly distorted by the media
- Action
Detailed analysis of the media landscape and how it functions, as well as identifying the key levers for effective media work
- Result
Basis created for deriving a strategy for targeted, impact-oriented media work
Foundation: Potential analysis communication & implementation concept
- Problem
Evolved, largely uncoordinated communication to internal and external audiences with high financial requirements
- Action
Detailed analysis of the initial situation and determination of the need for action
- Result
Concrete measures derived for effective, more cost-efficient communication
Teams
Retirement and nursing home: team workshop
- Problem
Significantly changed squad to collaborate and grow together more intensively after Covid
- Action
Conduct a workshop on effective communication and collaboration based on behavioral typologies as part of the organizational and team development process.
- Result
Increased mutual understanding and awareness based on fundamental insights into behavioral patterns and the complexities of interpersonal communication.
Public corporation: Team workshop
- Problem
New composition of the management team associated with initial communication difficulties and misunderstandings
- Action
Conducting a workshop with management staff on behavioral typologies (SOCIAL STYLE®, INSIGHTS MDI®), effective communication and collaboration as part of the team development process in the organization.
- Result
Reduction of prejudices and increased mutual understanding in the management team due to deeper insights into one's own behavior and that of the team members
Change
Association: Communicative support for realignment
- Problem
Alienation of the association and its members due to dormant communication and the resulting gradual loss of significance.
- Action
Revitalization, modernization and sharpening of association communications as part of the realignment process
- Result
Created new awareness of the activities and importance of the association
Public corporations: vision and strategy for merger project
- Problem
Pressure to merge two entities due to declining membership and tighter finances
- Action
Development of a worthwhile target image for the merged organization as well as an implementation strategy and corresponding measures together with the project team
- Result
Clarity about the goal, purpose and process of the desired change and thus the basis for the later, successful merger
Insurance: Initialization of change process
- Problem
Need to realign organization and processes due to a rapidly changing business environment
- Action
Outline the change process with the management and conduct an awareness workshop for the cadre
- Result
Change process initialized and basis for the work of the change team created
Risks
SME Industry: Correction of failed customer communication
- Problem
Unclear, misleading communication on price increases due to Covid-19 angered customers who were themselves under financial pressure
- Action
Immediately used negative occasion to contact customers with written and telephone clarification, combined with an offer of support in the Covid crisis that went beyond the company's own core business
- Result
Preserving the goodwill of customers and partially strengthening the relationship due to the chosen forward strategy
SME packaging industry: communication in acute company crisis
- Problem
Massively unsettled workforce as to whether and how to continue with the company in the difficult turnaround situation
- Action
Regular, open communication about the status and next steps in the process to keep employees informed and engaged on board
- Result
Successful turnaround with only a minor loss of key employees
SME Health & Medical Technology: Crisis communication concept
- Problem
Despite operating in a critical industry, the company had no concept of how to deal with crises
- Action
Development of a comprehensive crisis concept with a crisis team, management and decision-making processes as well as a guideline for action in the various phases of a crisis
- Result
Comprehensive preparation for the crisis case that occurred months after the concept was completed in a product area and was successfully managed
Strategy
Districts & Municipalities: Communication of large construction projects
- Problem
Municipalities found it difficult to explain large, complex and therefore expensive construction projects and their benefits to the target groups and to get them approved in referendums.
- Action
Strategically planned, transparent and detailed project communication with measures tailored to the addressees that enabled voters to form an informed opinion
- Result
Acceptance of the construction projects with more than seventy percent yes votes in each case
Association: Strategy process to align with changed environment
- Problem
Social and economic changes are calling into question the industry's existing business model and thus the association's raison d'être in the long term
- Action
Strategy workshop with association board on the basis of basic scenarios on how the industry and the association can adapt to the market changes and how they can be adapted to them. can actively shape them
- Result
Clear decision-making basis for the association's "what next?" in view of the rapidly changing environment
Private Equity Boutique: Development of positioning and implementation
- Problem
Lack of definition of the company's own image and value proposition vis-à-vis the target groups and thus blurred positioning combined with a non-focused appearance on the market
- Action
Pragmatic development of self-image, value proposition, communication goals, core messages, communication strategy and measures in several workshops
- Result