Strategy

If you do not know which port you are heading for, no wind is favorable.

Seneca

Align your communication with business goals

Communication can produce more than beautiful brochures, websites and internal messages. Viewed and used holistically, it pays dividends to your business success, keeps your back up, protects your reputation, and more.

What is it about?

Communication is not an exact science, is difficult to measure, and for many is something abstract and intangible. Accordingly, it is treated stepmotherly. Forget that nothing works without communication: Your employees don’t know where the business is going; the market doesn’t know what you offer. In good quality and correctly dosed, communication as the fuel of your company gives impetus and contributes significantly to success.

But where to start? On the biggest obstacle that most are not aware of: the company’s self-image and the market’s perception do not match. In other words, you see yourself differently than the market perceives you. At best, this means idle business potential because potential customers don’t understand what exactly you do; at worst, it poses risks to your reputation if your customers expect something from you that you can’t deliver at all.

Once you have defined your self-image and captured the market’s perception of you, you can work strategically and purposefully to close those perception gaps.

How does it work?

First, I help you sharpen your self-image and put it in writing – this creates clarity for everyone in the company. The second step is to collect the perception of your company from the most important exponents of your target groups by means of individual interviews and online questionnaires. Third, we contrast the self-image with the external image and derive the perception gaps.

Now the fourth strategic question is: How can these gaps be closed? I will show you possible ways, which together we will condense into a communication strategy including a catalog of measures that will pay off for your business success.

Fifth, the measures are implemented consistently – you can do this independently; if you need assistance, I will be happy to help.

What do you get out of it?

Your communication does what it is supposed to do: contribute specifically to the business and the success of your company. You are guaranteed to use your scarce resources efficiently and purposefully.

And most importantly, you have clarity about what you stand for and what the market and your customers expect from you. This is how you exploit your business potential and eliminate reputational risks.

Do you communicate simply, clearly and understandably?
If not, you're missing out on potential business at best, or raising expectations you can't meet at worst.

Want to know more?

Contact me by phone, e-mail or book directly a non-binding meeting in my calendar

Projects

You will also receive support for this.

Communication -

Realize your potential

Team -

Foster effective collaboration and communication in your teams

Change -

Get your employees on board and involved

Risks -

Defuse your reputation risks