Solve the problem, not the blame game.

Japanese proverb

Defuse your reputation risks

Unresolved and critical issues have the potential to escalate: if they become If they turn into a crisis, they can cause lasting damage to your good reputation. You can prevent this.

What is it about?

Every company has risks. This is normal and not bad per se. Things can get uncomfortable if you ignore them or are not even aware of your risks – and as a result, don’t know how to deal with them if something happens. Any risk that occurs can directly harm someone and indirectly harm your reputation. In such situations, it is important to quickly get an overview of the problem and quickly decide how to solve it.

If a reputational risk occurs, it is a potential crisis for your company, especially if you do not handle the situation appropriately: Silence, talking down what has happened or not taking those affected seriously are common mistakes.

Four capabilities of the company are fundamental in crisis situations:

  1. Grasp the situation,
  2. develop pragmatic solutions,
  3. decide and
  4. implement.

Prepared, elaborate scenarios, on the other hand, are of little help in crisis situations. On the contrary, experience shows that the made-up scenario is quickly overtaken by reality and can lead you in the wrong direction.

How does it work?

In an introductory workshop

  • we identify your reputational risks together;
  • we sound out how you are currently positioned to deal with the risks;
  • we determine who needs to be at the table in the event of a crisis;
  • we define your management and decision-making process.

Based on this workshop, I will develop a pragmatic guideline for you that will help you assess the reputational risk of a situation and guide you step by step through difficult situations when they occur.

Then comes the most important step: practice, practice, practice. Experience shows that the best crisis concept is useless if it is not practiced. Prepared scenarios are useful here.

What do you get out of it?

Even when shock, surprise and spiraling events paralyze thinking, you are able to lead and act quickly in critical situations: Get an overview, outline solutions, decide, implement.

If you act quickly, openly and authentically in a crisis and solve the problem, you can gain respect among your target groups despite the difficult situation and emerge from the crisis stronger.

Companies that have an uninhibited approach to risk and actively deal with it not only save themselves difficulties, but also identify new opportunities that they would otherwise have overlooked

Want to know more?

Contact me by phone, e-mail or book directly a non-binding meeting in my calendar


SME Industry: Correction of failed customer communication

Unclear, misleading communication on price increases due to Covid-19 angered customers who were themselves under financial pressure

Immediately used negative occasion to contact customers with written and telephone clarification, combined with an offer of support in the Covid crisis that went beyond the company's own core business

Preserving the goodwill of customers and partially strengthening the relationship due to the chosen forward strategy

SME packaging industry: communication in acute company crisis

Massively unsettled workforce as to whether and how to continue with the company in the difficult turnaround situation

Regular, open communication about the status and next steps in the process to keep employees informed and engaged on board

Successful turnaround with only a minor loss of key employees

SME Health & Medical Technology: Crisis communication concept

Despite operating in a critical industry, the company had no concept of how to deal with crises

Development of a comprehensive crisis concept with a crisis team, management and decision-making processes as well as a guideline for action in the various phases of a crisis

Comprehensive preparation for the crisis case that occurred months after the concept was completed in a product area and was successfully managed


You will also receive support for this.

Communication -

Realize your potential

Team -

Foster effective collaboration and communication in your teams

Change -

Get your employees on board and involved

Strategy -

Align your communication with business goals